The WOW app simplifies the experience for WOW regulars. It allows you to load your Wallet with balance and thus pay with your cell phone for all your WOW consumptions.
If you have a Wallet balance, you dont need to buy cashless wristbands to participate in the events, such as the Craft and Mix It festivals. The app replaces the wristbands and if there is a balance left over, you can use it whenever you want in the following events or in the WOW stores and restaurants. It is the most practical and most economical way.
In addition, the app gives you insider information about the entire program and the seven WOW thematic museums.